Reasons of Individuals to Trust What They Read on Social Network Sites
نویسندگان
چکیده
The rationality of believing a piece information depends on the level trust each individual. To make purchase decision, an individual has to they have collected from social media content. That said, influence individual’s companies obtain successfully. This study aims investigate what makes read (SM). Participants this are Germany and United Kingdom (UK). A model is created tested with regression analysis. helps identify impact experience network sites (SNSs) in SNSs. practical outcome provide advice whereby communicate potential clients transfer their successfully trustworthy.
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ژورنال
عنوان ژورنال: Advances in intelligent systems and computing
سال: 2021
ISSN: ['2194-5357', '2194-5365']
DOI: https://doi.org/10.1007/978-3-030-72651-5_3